ESET Augmented Reality

client

ESET

Type

Augmented Reality, Android, iOS

recognition

year

2014

Show Project

Objective:

‍The objective of the ESET Augmented Reality project was to create an engaging and interactive experience for users, allowing them to have fun with ESET's android character in augmented reality (AR) environments. The aim was to enhance brand engagement and awareness by enabling users to share their experiences with the ESET android in various real-world locations.

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Creative Process:

The creative process involved conceptualizing an engaging AR experience that aligned with ESET's brand identity and values. We designed the ESET android character to be visually appealing and integrated it seamlessly into real-world environments through AR technology. Additionally, we crafted a user-friendly interface and provided clear instructions to ensure a smooth and enjoyable experience for users.

Results:

The ESET Augmented Reality project achieved significant results in terms of user engagement and brand exposure. The app garnered positive feedback from users who enjoyed interacting with the ESET android in various locations. By sharing their photos on social media, users contributed to the organic spread of ESET's brand message, reaching a wider audience and increasing brand visibility. The project also generated valuable insights into user preferences and behaviors, which can inform future marketing strategies and product development efforts.

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What We've Done:

Product Specification
UI / UX Design Implementation
Prototyping
Usability Testing
Mobile App Development
Augmented Reality
DevOps
QA & Testing
Publishing
Software Maintenance
3D Modelling

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Tech Stack:

Unity
C#
Vuforia

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Conclusion:

In conclusion, the ESET Augmented Reality project successfully achieved its objective of creating an interactive and entertaining experience for users while promoting ESET's brand. By leveraging AR technology, we provided users with a unique opportunity to interact with the ESET android character in real-world environments, fostering a deeper connection with the brand. Moving forward, we will continue to explore innovative ways to engage users and enhance brand experiences through technology-driven solutions.